For a brand built on customer-first values, E.ON Next lacked a crucial modern touchpoint: a mobile app. I led a focused two-week sprint to define and prototype an MVP mobile experience that gives users control over their energy, from meter readings to billing and usage tracking.
To inform the direction of the product, we launched a large-scale quantitative study with 1,000 utility customer. Half E.ON customers, half from other major UK suppliers.
The results were clear:
These insights shaped the scope and structure of the MVP, grounding design decisions in real user needs.
Analysis of sentiment and feature demand revealed five key themes:
These became the north star for our MVP feature set.
Our MVP focused on serving two core user types:
We explicitly excluded PAYG, prepayment, and SME users from the initial scope to ensure tight focus.
Key “must-have” features included:
“Should-have” features, such as customer support contact and tariff info, were considered for future phases.
Working quickly, I developed low-fidelity wireframes across core journeys for both smart meter and traditional customers — including one-off payment flows.
The focus was on:
By keeping the experience clean and action-oriented, we ensured users could complete key tasks without friction.
The work culminated in full stakeholder sign-off and transitioned smoothly into development. Today, E.ON Next customers benefit from a product rooted in user insight and shaped by their real needs, built to simplify, inform, and empower.
