For a brand built on customer-first values, E.ON Next lacked a crucial modern touchpoint: a mobile app. I led a focused two-week sprint to define and prototype an MVP mobile experience that gives users control over their energy — from meter readings to billing and usage tracking.
To inform the direction of the product, we launched a large-scale quantitative study with 1,000 utility customers — half E.ON customers, half from other major UK suppliers.
The results were clear:
These insights shaped the scope and structure of the MVP, grounding design decisions in real user needs.
Analysis of sentiment and feature demand revealed five key themes:
These became the north star for our MVP feature set.
Our MVP focused on serving two core user types:
We explicitly excluded PAYG, prepayment, and SME users from the initial scope to ensure tight focus.
Key “must-have” features included:
“Should-have” features, such as customer support contact and tariff info, were considered for future phases.
Working quickly, I developed low-fidelity wireframes across core journeys for both smart meter and traditional customers — including one-off payment flows.
The focus was on:
By keeping the experience clean and action-oriented, we ensured users could complete key tasks without friction.
The work culminated in full stakeholder sign-off and transitioned smoothly into development. Today, E.ON Next customers benefit from a product rooted in user insight and shaped by their real needs — built to simplify, inform, and empower.
